How China’s China Mobile Will Replace U.S. Cellular in China
Human resources will play a key role in the next phase of China Mobile’s strategy, which it launched in 2013 to compete with the likes of Verizon Wireless, T-Mobile US and SoftBank Group Corp. article “As a new generation of global consumers enters the market, we are looking at ways to further expand our capabilities and broaden our footprint in a way that is more inclusive and less focused on specific markets,” Li said in an interview with Bloomberg Television.
“We will look to develop products in the most diverse and fastest growing areas of the global market.”
Li, who has been at China Mobile for the past six years, said that the carrier will focus on its “best in class” technology, which includes the mobile phone platform as well as its cloud-based and cloud-enabled services.
This will help to accelerate its growth in China.
“We are focusing on our best in class technology, but we are also going to continue to expand and make sure we are making the most of our capabilities,” he said.
The carrier will also “focus on the market that best fits our brand and the best for our customers,” Li added.
“In order to make our products the most successful in the market we need to offer our best customer experience and we need a great product and service.”
The company has already established itself in China by acquiring three of the country’s largest mobile phone operators, Huawei Technologies Co. and Tencent Holdings Ltd.
Li also announced the formation of a new venture with Alibaba Group Holding Ltd.
that will allow it to scale its business across Asia.
The company will partner with China Mobile and T-Mo to build and launch new mobile phone services in China, and it plans to enter the domestic market next year.
“China Mobile is committed to its customers in China and is committed as an emerging leader to the Chinese market,” Li told Bloomberg Television in an email.
“China Mobile has built a strong and long-term relationship with the Chinese government and has built strong brands in the Chinese consumer market and in the local market.
We will continue to make China a very important market for us.”